A study with 4,000 users between the ages of 16 to 64 in the US and UK are being studied to see how much more they are using social media due to Covid-19 and the Stay-at-home order.
Gen-Z (16-23 years old): Are stating that 51% are watching more online videos while on the flip side 9% are consuming more press news.
Millennials (24-37 years old): 44% are still consuming more online videos, yet 10% full under consuming the "none of these" category.
Gen-X (38-56 years old): 45% are consuming more broadcast tv, while on the other hand, 7% are consuming more physical press.
Boomer (57-64 years old):42% are consuming more broadcast tv, yet 4% are consuming more podcasts.
Overall: 80% more of people in this study, consume more of some kind of content since the Covid-19 outbreak. Since they are forced to stay at home when normally they would be out doing activities like shopping at the mall.
68% of consumers are online to find pandemic updates. However, Gen-Z has other intentions, such as probably listening to music then searching for news.
This diagram breaks down consumption by generation
Go to for Covid-19 News: US consumers turn to the World Health Organization for Covid updates, while UK consumers are more likely to turn to there government for the latest information.
New subscriptions due to Covid-19: If any generation was to subscribe to a new subsection it would be Netflix. However, all generations have preferred not to subscribe to any.
Source: https://www.visualcapitalist.com/media-consumption-covid-19/
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